Family Joy: Wine Packaging Designed for Chinese New Year

Celebrating Family Reunion and Festive Atmosphere

The Family Joy wine packaging gift box is a unique and delightful way to celebrate the Chinese New Year. The package illustration showcases a family gathered around a round dining table, raising their wine glasses in a toast. This heartwarming scene perfectly captures the happiness and warmth of family reunion during the Spring Festival.

One of the strengths of this design is its ability to attract wine consumers. The festive and joyful imagery on the packaging creates an immediate emotional connection with potential buyers. The vibrant colors and lively illustrations evoke a sense of celebration and make the wine gift box stand out among other options.

The Family Joy wine packaging gift box is made using pit paper printing and bronzing techniques. These methods ensure that the illustrations and details on the packaging are of the highest quality, further enhancing the overall appeal of the design.

With dimensions of 383.5×115×374mm, this wine packaging gift box provides ample space to hold a bottle of wine securely. Its size and design make it an ideal choice for gifting during the Chinese New Year.

The Family Joy wine packaging gift box project was initiated in November 2018 in Shenzhen, China, and completed in December 2018. It was made available for sale nationwide in China in January 2019. The design team, led by Xu Shihan, worked diligently to create a packaging solution that seamlessly integrated the culture of wine with the festive atmosphere of the Chinese New Year.

The challenge of this project was to incorporate the essence of wine culture into the traditional celebrations of the Chinese New Year. By successfully merging these two elements, the Family Joy wine packaging gift box became a meaningful and thoughtful gift option for loved ones and friends during the Spring Festival.

Overall, the Family Joy wine packaging gift box is a testament to the power of design in enhancing consumer experiences. Its ability to evoke emotions and create a sense of joy and celebration makes it a standout choice for wine enthusiasts during the Chinese New Year.

Image Credits: Xu Shihan, 2019

Awards and Accolades: The Family Joy wine packaging design was awarded the Iron A' Design Award in the Packaging Design category in 2020. This prestigious award recognizes designs that are well-crafted, practical, and innovative, meeting professional and industrial standards. The Family Joy wine packaging design stands out for its integration of industry best practices and competent technical characteristics, contributing to a better world and providing fulfillment and positive feelings to its users.